SoundCloud Adds ElevenLabs AI Music as Aina Ring and Prime Uber Debut

Generative audio publishing, wearable agent controllers, and bundled e-commerce delivery perks are reshaping consumer technology platforms this week. Streaming platform SoundCloud announced a direct integration with generative artificial intelligence audio company ElevenLabs, enabling creators to publish tracks generated inside ElevenLabs straight to SoundCloud without manual file exports.

Under the partnership—which follows SoundCloud's integration earlier this year with stem-separation and remixing platform Moises—tracks published directly from ElevenLabs are automatically labeled to disclose their AI origins, aligning with European Union transparency guidelines. As part of the rollout, SoundCloud Artist Pro subscribers receive 3 months of ElevenMusic Pro at no cost.

In wearable hardware, startup Aina unveiled its AI ring priced at $399 for early-bird pre-orders starting Thursday ahead of January 2027 shipping (after which retail pricing will rise to $499). Founded by Apoorv Shankar and backed by a $5.5 million funding round in July after previously building the 3-key Mirage controller for Mac apps, Aina designed the ring with an integrated display screen, miniature navigation joystick, gesture sensors, microphone, and built-in speaker. Users can take phone calls, dictate notes on a Mac via Wispr Flow or Aina's dictation engine, trigger prompts for AI agents, check calendar meetings, hail an Uber, or control Apple TV playback, distinguishing the device from competing smart rings such as the Pebble Index 01, Sandbar Stream, Oasis, and Natura.

Meanwhile, in digital commerce, Amazon announced Thursday that it has added Uber Eats to its U.S. Amazon Prime membership benefits, replacing its 2024 Grubhub partnership for subscribers who pay $14.99 monthly or $139 annually. Effective immediately on Amazon.com and within the Amazon shopping app, Prime members receive $0 delivery fees on Uber Eats restaurant orders over $25, plus a launch promotion offering $20 off their first 2 orders of $25 or more within the first 14 days. Uber President and Chief Operating Officer Andrew Macdonald highlighted the seamless integration as competition intensifies across food and grocery delivery following DoorDash's $17 billion offer last month to acquire Instacart and Walmart's expansion to 2,400 Subway, Dunkin', and Papa Johns delivery locations—where Walmart Senior Vice President Greg Cathey noted 65% of Subway orders include additional retail items.